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Copycat Hostess Cupcakes Recipe

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A piece of chocolate cake on a plate, with Cupcake
This moist chocolate cupcake with its marshmallow cream filling makes this homemade version of the classic Hostess cupcakes even better than the original.
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Table of Contents
  1. Hostess Cupcake Recipe Ingredients
  2. Hostess Cupcake Substitutions and Additions
  3. How to Make Homemade Hostess Cupcakes
  4. What To Pair With This Hostess Cupcakes Recipe
  5. When to Serve a Hostess Cupcake
  6. Storing Leftover Hostess Chocolate Cupcakes
  7. Hostess Cupcake Recipe FAQs
  8. More Recipes You’ll Love
  9. JUMP TO RECIPE
  10. More Favorite Recipes You’ll Love

There’s something undeniably nostalgic about biting into a Hostess cupcake. That signature swirl on top, the perfect combination of fluffy chocolate cake and creamy filling—it’s a treat that takes us straight back to childhood lunchboxes and after-school snacks. But what if you could recreate that joy in your own kitchen? Our homemade Hostess cupcakes recipe lets you capture the magic of those iconic treats with fresh, quality ingredients. Get ready to enjoy a beloved classic that’s even better when made from scratch.

A piece of chocolate cake on a plate, with Cupcake and Hostess

Hostess Cupcake Recipe Ingredients

Hostess Cupcakes raw ingredients that are labeled
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Our homemade version brings all the familiar flavors of the real thing but with a touch of homemade goodness that makes them even more special.

Perfect for parties, lunchbox surprises, or just because, these cupcakes are sure to be a hit with kids and adults alike. Grab your apron, and let’s get baking!

You’ll need:

For the Cupcakes:

  • ¾ cup of all-purpose flour
  • 5 tablespoons of unsweetened cocoa powder
  • ¾ teaspoon of baking soda
  • ½ teaspoon of salt
  • ¾ cup of granulated sugar
  • ½ cup of whole milk
  • ⅓ cup of vegetable oil
  • 1½ teaspoons of pure vanilla extract
  • 2 large eggs, room temperature

For the Cupcake Filling:

  • 4 tablespoons (¼ cup) of salted sweet cream butter, softened
  • ¼ cup of powdered sugar
  • 2 cups of marshmallow fluff

For the Ganache Frosting:

  • 7 tablespoons of heavy cream
  • 1 cup of semi-sweet chocolate chips

For the White Swirl Icing:

  • 4 tablespoons (¼ cup) of salted sweet cream butter, softened
  • ¾ cup of powdered sugar
  • ¼ teaspoon of pure vanilla extract
  • 1 tablespoon of heavy cream

Hostess Cupcake Substitutions and Additions

Of course, we love the classic taste of Hostess cupcakes, but we have some suggestions for baking these from scratch to make them your own.

GANACHE: You can substitute the semi-sweet chocolate chips with milk chocolate chips if you want a sweeter ganache for these chocolate Hostess cupcakes. You could also use dark chocolate flavor chips for a richer taste.

CAKE MIX: Boxed chocolate cake mix can also be used for the delicious chocolate cake.

FLAVORING: If you wanted to try a vanilla variation instead of traditional chocolate, you could also use yellow cake or white cake mix. You could use white chocolate in this variation if you’d like as well.

CHOCOLATE FROSTING: If you would prefer to buy chocolate frosting instead of making it, you can.

COCOA POWDER: To create a richer chocolate flavor, you can use dark cocoa powder instead of regular cocoa powder. This will give the cupcakes a deeper, more intense chocolate taste, perfect for true chocolate lovers.

Keep in mind that using dark cocoa may make the cupcakes slightly less sweet, which could appeal to those who prefer a more balanced flavor.

CREAM CHEESE: For a tangy twist on the filling, substitute half of the marshmallow creme with softened cream cheese. This will create a creamier, slightly tart filling that complements the sweetness of the chocolate cake beautifully. Just be sure to blend the cream cheese thoroughly to avoid lumps.

VANILLA EXTRACT: If you want to add a hint of complexity to the filling, try using almond extract in place of vanilla extract. A small amount—just a quarter teaspoon—will introduce a subtle, nutty flavor that pairs wonderfully with the chocolate.

NUTS: For a bit of crunch, mix in a small amount of finely chopped nuts, such as almonds, pecans, or walnuts, into the batter. Be careful not to add too many, as the cupcakes could become too dense. A quarter cup should be enough to add texture without overpowering the cupcakes.

CANDY CANE: For a festive touch, especially during the holiday season, crush candy canes and sprinkle them over the frosting. The peppermint flavor pairs well with chocolate, adding a refreshing contrast to the rich cupcakes. This addition also gives the cupcakes a fun, seasonal appearance.

PEANUT BUTTER: Create a peanut butter filling by blending creamy peanut butter with the marshmallow creme. Use about half a cup of peanut butter to replace an equal amount of the creme, making sure to mix until smooth. This substitution offers a sweet and salty flavor combination that’s sure to be a hit.

ORANGE ZEST: To add a fresh, citrusy note, mix a teaspoon of orange zest into the cupcake batter. The orange flavor complements the chocolate nicely and adds a bit of brightness to each bite. This addition is particularly refreshing in the warmer months.

ESPRESSO POWDER: A small amount of espresso powder, about a teaspoon, can be added to the batter to deepen the chocolate flavor. Espresso powder enhances the cocoa taste, making the cupcakes taste even more chocolatey without adding any noticeable coffee flavor.

How to Make Homemade Hostess Cupcakes

For the Copycat Hostess Cupcakes

STEP ONE: Preheat the oven to 350°F. Line a cupcake pan with cupcake liners and set it aside.

STEP TWO: In a small mixing bowl, whisk the flour, cocoa powder, baking soda, and salt. Set it aside.

ingredients being whisked together in a bowl

STEP THREE: Using a medium-sized mixing bowl, whisk together the sugar, milk, vegetable oil, vanilla, and eggs until well incorporated.

ingredients being whisked together in a bowl

STEP FOUR: Slowly add the flour mixture. Mix just until the ingredients are combined.

PRO TIP:

Make sure not to overmix the cupcake batter or you will lose that airy and fluffy texture that we want in these cupcakes.

ingredients being whisked together in a bowl

STEP FIVE: Fill the prepared liners between half to two thirds full with the cake batter.

PRO TIP:

Don’t overfill the cupcake liners. If you do, the tops may sink or the cupcakes could overflow.

STEP SIX: Bake for 15 to 18 minutes or until the tops of the cupcakes spring back. Remove the cupcakes from the muffin tin and allow them to cool completely.

cupcakes being baked

For the Hostess Cream Filling Recipe

STEP ONE: Using a small bowl and a handheld mixer set on medium, cream the butter until smooth, about one minute.

STEP TWO: Lower the mixer speed to low and add half of the powdered sugar.

Beat well, then add the remaining powdered sugar. Increase the mixer speed to medium and beat for an additional one minute or until the butter mixture is smooth.

PRO TIP:

If you want a stiffer filling, you can increase the powdered sugar to half a cup.

STEP THREE: Lower the mixer speed to low and add the marshmallow cream. Keeping the mixer speed on low, beat just until the mixture is combined. 

STEP FOUR: Using a quart-size Ziploc bag, add the filling. Be sure to squeeze out any excess air and seal the bag. 

Assembling Chocolate Hostess Cupcakes

STEP ONE: Once the cupcakes have completely cooled, use a sharp knife or a cupcake corer, and cut a circle about the size of a quarter in the top center of the cupcake. You can trim away the excess cupcake from the circle.

a circle being cut out of the top center of the cupcakes

STEP TWO: Snip a small corner of the filling bag or pastry bag.

Insert the snipped corner into the cupcake and fill the hollowed cupcake just almost to the top with the fluffy vanilla cream.

Replace the cupcake cap and repeat the process until all the cupcakes are filled.

filling being poured into cupcake

Homemade Hostess Cupcakes Chocolate Ganache

STEP ONE: Pour the heavy cream into a heat-safe measuring cup and microwave for 30 to 40 seconds. 

STEP TWO: Add the chocolate chips to a small heat-safe bowl. Pour the heated heavy cream over the chocolate chips and allow it to sit for one to two minutes. Stir well until all the chocolate chips are melted and the mixture is smooth and shiny.

ingredients being whisked together in a bowl

STEP THREE: Evenly spoon and spread half to three-quarters teaspoon of the mixture on top of the filled cupcakes.

Allow the frosted cupcakes to sit, and allow the chocolate to set.

chocolate ganache being spread over cupcakes

Hostess Cupcakes White Loop Icing

STEP ONE: Using a small mixing bowl and a handheld mixer on medium speed, cream the butter for about one minute or until smooth.

STEP TWO: Add the vanilla and continue mixing for another ten to 15 seconds.

STEP THREE: Add the powdered sugar and mix for 30 seconds. It will resemble white sand.

STEP FOUR: Add the cream and increase the mixer speed to medium. Mix for one minute or until the mixture is smooth.

STEP FIVE: Using either a Ziploc bag with a small corner snipped off or a decorator’s bag fitted with a #5 decorator’s tip, fill with the icing. 

STEP SIX: Hold the tip of the piping bag quarter to half inch above the cupcake, and using even steady pressure, pipe a swirling loop pattern down the center of the cupcake. Repeat the process until all cupcakes are topped.

What To Pair With This Hostess Cupcakes Recipe

These copycat Hostess cupcakes are delicious with a glass of milk or perfect in a lunchbox.

These would be fun desserts to serve for a retro-themed party or a kid’s birthday party instead of a cake. Treat yourself to a cupcake with a latte as an evening snack.

If you’d like to serve a tray of amazing cupcake flavors, these recipes for cherry cupcakes and Pepsi cupcakes are perfect.

We’ve got more cupcake recipes that are filled with delicious surprises. Try our Boston cream cupcakes and cookie dough cupcakes.

When to Serve a Hostess Cupcake

Hostess cupcakes are a versatile treat that can be served on various occasions, making them a popular choice for both casual and special events.

Here are some great times to serve these baked from scratch homemade Hostess cupcakes:

1. Birthday Parties

Hostess cupcakes are a classic choice for birthday celebrations. Their individual size makes them perfect for serving to guests, and the fun swirl design adds a festive touch.

You can easily decorate them with sprinkles or colorful icing to match any party theme, making them a hit for kids and adults alike.

2. Lunchbox Treats

These cupcakes are the perfect addition to a packed lunch, providing a sweet surprise that will delight kids and adults alike. They travel well and stay fresh, making them an ideal choice for school or work lunches. The classic chocolate and cream combination can be a delightful midday pick-me-up.

3. Potlucks and Picnics

Hostess cupcakes are easy to transport, making them a convenient option for potlucks and picnics. Their individual serving size means no need for cutting or serving utensils, and they’re sure to be a crowd-pleaser among guests. Pack them in a sturdy container to keep the frosting intact, and you have a portable dessert ready to go.

4. Holiday Gatherings

Whether it’s a family dinner, a holiday party, or a festive get-together, Hostess cupcakes can be dressed up to suit any occasion. Consider adding seasonal decorations, such as red and green sprinkles for Christmas or orange and black for Halloween, or green frosting for St. Patrick’s Day. Their familiar flavor and nostalgic appeal make them a comforting dessert choice.

5. After-Dinner Dessert

Hostess cupcakes make a simple yet satisfying dessert option for any casual dinner at home. Serve them with a glass of milk or a cup of coffee to round off a meal with a sweet treat. Their classic flavors are a hit with all ages, making them a safe choice when you want to impress without too much fuss.

6. Bake Sales and Fundraisers

These cupcakes are an excellent option for bake sales and fundraisers. Their recognizable appearance and delicious taste will likely attract buyers. They’re easy to package individually, which makes them convenient for selling and handling at events.

7. Movie Nights

Whether it’s a family movie night or a get-together with friends, Hostess cupcakes are a perfect snack to enjoy while watching your favorite films. Pair them with popcorn and other finger foods for a fun and indulgent movie-night experience.

8. Celebrations and Milestones

From graduations to job promotions to other personal achievements, Hostess cupcakes can be a sweet way to celebrate life’s milestones. The familiar taste and fun presentation bring a sense of joy and celebration to any event, no matter how big or small.

Hostess cupcakes are versatile and can be tailored to fit a wide range of occasions. Their ease of preparation and universal appeal make them a go-to dessert choice whenever you need a sweet treat that’s sure to be enjoyed.

Storing Leftover Hostess Chocolate Cupcakes

IN THE FRIDGE: Store the cupcakes in an airtight container for up to five days. Allow the cupcakes to come to almost room temperature before serving.

IN THE FREEZER: You can freeze these cupcakes, unfrosted, for two to three months.

close up overhead shot of Hostess Cupcakes on a plate

Our hostess cupcakes, with their flavorful chocolate icing and creamy center and that original squiggle on top of each cupcake, are a great way to enjoy these vintage treats made in your own kitchen. Your taste buds will be amazed at how much like the original they taste!

Hostess Cupcake Recipe FAQs

Can I use homemade marshmallow fluff?

If you prefer to make your own marshmallow fluff, you can substitute it for the store-bought version.

Can these cupcakes be frozen?

You can freeze these cupcakes unfrosted in an airtight container for up to three months.

How far in advance can I make these cupcakes?

You could make them up to two days in advance; just wait to frost them until you are ready to serve.

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A piece of chocolate cake on a plate, with Cupcake

Homemade Hostess Cupcakes

5 from 1 vote
This moist chocolate cupcake with its marshmallow cream filling makes this homemade version of the classic Hostess cupcakes even better than the original.
Prep Time 20 minutes
Cook Time 20 minutes
Total Time 40 minutes
Servings 14 cupcakes

Ingredients
  

Cupcake

  • ¾ cup all-purpose flour
  • 5 tablespoons unsweetened cocoa powder
  • ¾ teaspoon baking soda
  • ½ teaspoon salt
  • ¾ cup granulated sugar
  • ½ cup whole milk
  • cup vegetable oil
  • teaspoons pure vanilla extract
  • 2 large eggs, room temperature

Cupcake Filling

  • 4 tablespoons salted sweet cream butter, softened (¼ cup)
  • ¼ cup powdered sugar
  • 2 cups marshmallow fluff

Ganache Frosting

  • 7 tablespoons heavy cream
  • 1 cup semi-sweet chocolate chips

White Swirl Icing

  • 4 tablespoons salted sweet cream butter, softened (¼ cup)
  • ¾ cup powdered sugar
  • ¼ teaspoon pure vanilla extract
  • 1 tablespoon heavy cream

Instructions
 

Cupcakes

  • Preheat the oven to 350°F. Line a muffin pan with cupcake liners and set it aside.
  • In a small mixing bowl, whisk the flour, cocoa powder, baking soda, and salt. Set it aside.
  • Using a medium-sized mixing bowl, whisk together the sugar, milk, vegetable oil, vanilla, and eggs until well incorporated.
  • Slowly add the flour mixture. Mix just until the ingredients are combined.
  • Fill the prepared liners between ½ to ⅔ full.
  • Bake for 15 to 18 minutes, or until the tops of the cupcakes spring back. Remove the cupcakes and allow them to cool completely.

Filling

  • Using a small mixing bowl and a handheld mixer set on medium, cream the butter until smooth, about 1 minute.
  • Lower the mixer speed to low and add ½ of the powdered sugar, beat well, then add the remaining powdered sugar. Increase the mixer speed to medium and beat for an additional 1 minute, or until the butter mixture is smooth.
  • Lower the mixer speed to low and add the marshmallow cream. Keeping the mixer speed on low, beat just until the mixture is combined.
  • Using a quart-size Ziploc bag, add the filling. Be sure to squeeze out any excess air and seal the bag.

Cupcake Assembly

  • Once the cupcakes have completely cooled, use a sharp knife or a cupcake corer, and cut a circle about the size of a quarter in the top center of the cupcake. You can trim away the excess cupcake from the circle.
  • Snip a small corner of the filling bag. Insert the snipped corner into the cupcake and fill the hollowed cupcake just almost to the top. Replace the cupcake cap and repeat the process until all the cupcakes are filled.

Ganache

  • Pour the heavy cream into a heat-safe measuring cup and microwave for 30 to 40 seconds.
  • Add the chocolate chips to a small heat-safe bowl. Pour the heated heavy cream over the chocolate chips and allow it to sit for 1-1½ minutes. Stir well until all the chocolate chips are melted, and the mixture is smooth and shiny.
  • Evenly spoon and spread ½ to ¾ teaspoon of the mixture on top of the filled cupcakes. Allow the frosted cupcakes to sit and allow the chocolate to sit.

White Loop Icing

  • Using a small mixing bowl and a handheld mixer on medium speed, cream the butter for about 1 minute, or until smooth.
  • Add the vanilla and continue mixing for another 10 to 15 seconds.
  • Add the powdered sugar and mix for 30 seconds. It will resemble white sand.
  • Add the cream and increase the mixer speed to medium. Mix for 1 minute or until the mixture is smooth.
  • Using either a Ziploc bag with a small corner snipped off, or a decorator’s bag fitted with a #5 decorator’s tip, fill with the icing.
  • Hold the tip of the bag ¼ to ½ inch above the cupcake, and using even steady pressure, pipe a swirling loop pattern down the center of the cupcake. Repeat the process until all cupcakes are topped.

Video

Notes

  • Make sure not to overmix the cupcake batter or you will lose that airy and fluffy texture that we want in these cupcakes.
  • Don’t overfill the cupcake liners. If you do, the tops may sink or the cupcakes could overflow.
  • If you want a stiffer filling, you can increase the powdered sugar to ½ cup.

Nutrition

Calories: 382kcal | Carbohydrates: 48g | Protein: 3g | Fat: 21g | Saturated Fat: 14g | Polyunsaturated Fat: 1g | Monounsaturated Fat: 5g | Trans Fat: 1g | Cholesterol: 57mg | Sodium: 218mg | Potassium: 138mg | Fiber: 2g | Sugar: 36g | Vitamin A: 385IU | Vitamin C: 1mg | Calcium: 33mg | Iron: 2mg
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This recipe was developed, tested, cooked and photographed by the Spaceships Kitchen. From our dinner table to yours, we hope you think it's out of this world!

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  1. Lyn says

    I just love your blog! I would like to make these childhood favorite cup cakes.I have never heard of salted sweet cream butter. My mom taught me that butter is either salted or unsalted (sweet), so I’m a bit confused. Is this something new? Thanks.

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