Preheat the oven to 425°F. Lightly spray an 8x8 baking dish with nonstick cooking spray.
Using a fine mesh strainer, add the rice and use cold water to rinse the rice until the water runs clear. (This will help reduce some of the starch and will produce a fluffier rice)
In the prepared baking dish, stir together the long grain rice, soup and beef broth just until combined.
Arrange the sliced butter pats on top of the rice. (The butter gives the rice a rich flavor)
Cover with heavy duty aluminum foil and bake for 30 minutes. Remove the foil and bake for an additional 15 to 20 minutes until the rice has cooked through and the liquid has been completely absorbed. (15 minutes uncovered cooked my rice perfectly, your oven may need an additional 5 minutes)
Fluff the rice with a fork and garnish with chopped fresh parsley. Serve while hot.
Notes
White or brown long grain rice can be used.
If you are pressed for time, you can skip the step to rinse the rice, but it really does make a difference.
Chicken or vegetable broth can be substituted for the beef broth.
Shredded chicken, pork and beef can be added to the rice for protein.